Launched in March 2023, MVP was FastenMaster’s first foray into the multipurpose screw market. Using the technology their award-winning LOK Line structural fasteners, FastenMaster developed a new state of the art, sub-4 inch multipurpose wood screw designed for the professional contractor.

In a market where multipurpose screws of this nature have been around for decades, FastenMaster needed to find a way to differentiate their product from the competition.

Digital marketing played a key role in getting the initial word out to the market that there is now better way to make everyday wood to wood connections.