ICON is FastenMaster’s new revolutionary system for deck framing. Designed to replace traditional pressure-treated lumber, ICON is a hybrid building component that consists of KDAT lumber top and bottom chords connected by carbon steel webbing screws in the middle. ICON is 1/3 the weight of PT lumber, slots on the ledger without the need for additional hardware, and allows for single, member solid blocking. This product saves contractors days of time on the jobsite.

The challenge in marketing a product like this – something that no one has ever seen before – is the hesitance among contractors to change the way they do things. Often we will hear “I’ve built the same way for decades, why would I change now?” That’s why we chose to go with a testimonial heavy approach utilizing the word of actual builders.